Natasha started collecting vintage purse caddies years ago. When having lunch, her friends would always covet hers, so she started carrying an extra one for them to use.

It was at one of these lunches that Natasha's friend couldn't find a place to put her purse. There was no room on the table and her chair had a round-back. She was faced with putting her brand new purse on the floor and was not too happy about it. Luckily, Natasha was carrying her spare and the problem was solved. Her friend urged her to start making her own designs and bring this stylish and functional product back to market.

Urged on by her friends, Natasha eagerly started designing her very own purse caddy line. A love of the art deco movement served as the foundation of the design for the Purse Caddy as well as the packaging. Natasha also really wanted to incorporate loose stones into the design because of her love of the ocean and wanted to somehow symbolize the movement of water washing up on shore. Once the designs were finalized, it seemed fitting to name each design with a Southern flair, since the South is famous for its hospitality and charm.

Natasha believes that a purse is a symbol of who you are. Your identity, health, beauty, fortune - all have a place in your purse and it should therefore never be put at risk or sat upon. Up until now, these purse caddies were only being made to order. Natasha is thrilled to offer this ready-made line to the public for the first time!